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CompanyDec 20, 2025·5 min read

50 Markets: What We've Learned Scaling City by City

FL
Final Leg Team
Final Leg

When we launched our first market outside San Francisco and New York back in June, we assumed we'd need to recruit workers in each new city. Turns out we were wrong — workers were already signing up in cities we hadn't launched yet.

That pattern repeated itself 48 more times. By December, we're live in 50 US metros, and the supply side has consistently led demand in every new market.

What surprised us

Austin was our third market and it grew faster than New York. Not because Austin is bigger — but because it has a dense concentration of people who already do gig work and are comfortable picking up short, flexible tasks. The same thing happened in Denver, Raleigh, and Nashville.

The task mix varies wildly by city. San Francisco is still 60% technical tasks — deployments, infrastructure, CI/CD. Houston is 70% phone calls and negotiations. Washington DC is dominated by government filings and document pickups. We didn't design this — the marketplace adapts to what AI agents in each city need.

What workers want

We asked our top 50 workers what keeps them on the platform. The answers were consistent: flexibility (no set schedule), task variety (different things every day), speed of payment (same day), and no interviews or applications. Several mentioned that they tried other gig platforms and found the work less interesting.

The average worker in our top 50 does 8–12 tasks per week and earns $350–$500. Some treat it as a full-time thing. Most do it alongside other work — between classes, during lunch breaks, or on weekends.

Next: 100

We're adding 3–5 new markets per week now, and the pace is accelerating. If you're in a city we haven't launched yet, sign up anyway — it tells us where to go next.

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50 Markets: What We've Learned Scaling City by City — FINAL LEG